Crest Hotels is a privately owned and managed hotel group and the 17th Century, 40-bedroom hotel is the latest addition to the company’s portfolio.
The Feathers Hotel announced it was back in business today with an official event to mark the opening of their new tea room.
The opening marked the first phase of the hotel’s £1m refurbishment programme which will see the hotel fully re-open in the Autumn.
An exclusive launch event saw over 40 guests attending, including the Mayor Tim Gill and Mayoress Mary Gill, who officially cut the ribbon and invited in guests to see the transformation of the former bar area of the hotel into a contemporary, but quintessentially British tea room.
The new tea room still retains the charm and character of the listed building, combined with a touch of modern lighting, interiors and style. Most notable is the eclectic mix of lighting, banquette seating and feature wall mural which pays homage to its hometown of Ludlow featuring attractions such as the castle, the river, the racecourse; and to the hotel itself, with the timber Tudor façade featuring prominently.
Guests joined the new owners and senior management team from Crest Hotels to be treated to afternoon tea whilst being serenaded with music from a mini grand piano thanks to Ivory Keys Pianist.
Group Sales Manager, Sarah Tunnadine said: “It was an absolute delight to see so many people join us for the ribbon cutting and we are thrilled that the doors to the iconic hotel are once again re-opened. A great deal of time and attention has been given to the look and feel of the tea room and we are extremely pleased with the results. We look forward to welcoming guests and showing the facilities we have created and of course to play our part once more in driving tourism to Ludlow.”
Tim Gill, Mayor of Ludlow added: “It is one of the most important events that’s recently happened to the town. The Feathers is iconic not only as a building but also in making a statement about Ludlow. Its position and its importance makes a great contribution both to the social life of the town but to its economic life too. Its reopening of the tea room and further re-opening of the full hotel in time means it’s a busy market town once again and The Feathers has such an important role to play in reinvigorating the high street”.
Key to the tea room is its food and beverage offering, with a commitment to using locally sourced produce and suppliers and this was on full display at the opening. Supplies such as Bread from Swifts bakery and meat from Francis Butchery are just some of the relationships already made and the management team look forward to more.
Councillor Andy Boddington added: “It’s great to have an old fashioned tea room with class back in Ludlow. It will attract a lot of people and will be great for the high street of Ludlow.”
With the tea room open, the management team are now turning their attention to the remainder of the hotel which is still undergoing renovation. This includes a major refurbishment of all bedrooms and corridors, the creation of a relaxing lounge and welcome area, and a new experience focused destination restaurant.